The 2025 “Great Wall Hero” Global Marketing Campaign invites the world to experience Beijing’s cultural brilliance and tourism vitality. Centered on the enduring spirit of the Great Wall, the campaign unites international perspectives to share new insights into Beijing’s heritage, creativity, and modern appeal. Through storytelling, collaboration, and innovation, it showcases how history and contemporary culture converge, presenting Beijing as a city of inspiration where tradition and the future walk hand in hand.