GREAT WALL HERO 2026
The 2026 “Great Wall Hero” Global Marketing Campaign invites global KOLs to discover a more diverse and dynamic Beijing. This year, creators from different countries will explore new experiences beyond the Great Wall, showcasing the city’s rich culture, modern lifestyle, and hidden gems. With enhanced visa-free policies and improved travel services, the campaign highlights a more open, convenient, and welcoming Beijing for travelers worldwide.
Endless Moments in Beijing for Families
Six days, countless Beijing highlights. Join Zapiski Tourista as they explore the Forbidden City, Huanghuacheng Lakeside Great Wall, Temple of Heaven, Summer Palace, local food, TCM, Beijing Zoo, Qianmen, and top shopping spots. With instant tax refunds and easy travel, discovering Beijing has never been more convenient.
Three Finnish Creators, Three Lenses on Beijing
Three Finnish influencers, one Beijing journey. Rebekka explored Beijing’s history, Pinja immersed herself in traditional culture, and Diana experienced the city’s shopping, family-friendly attractions, and travel convenience. Three unique perspectives, one unforgettable destination—showing the many sides of Beijing.
Beijing, Easy to Explore, Ready When You Are
Anna Pernice explored Beijing her way—from peaceful mornings at Shichahai and the Temple of Heaven to the Forbidden City, Wangfujing, Jixiang Theatre, and Huanghuacheng Lakeside Great Wall. Safe, welcoming, and easy to navigate, Beijing made solo travel feel effortless.
Beijing × 3: One Journey, Endless Discovery
Three sides of Beijing, one unforgettable journey. Travel Luke explores the city’s iconic landmarks, authentic hutong life, and vibrant modern attractions—from the Forbidden City, Summer Palace, and Great Wall to POP LAND, Beijing Fun, Wangfujing, and convenient travel services that make every trip easier.
Timeless in Motion: Sabrina Ionescu at the Temple of Heaven
WNBA star Sabrina Ionescu experienced a different side of Beijing—from practicing tai chi at the Temple of Heaven and exploring traditional incense and calligraphy to taking in the beauty of the Beijing Central Axis. A journey where living traditions meet the rhythm of a modern city.
Winter Journey in Beijing
Malaysian influencers experienced the best of winter in Beijing—from hanfu at the Forbidden City and skiing to Universal Beijing Resort, Beijing Opera, local cuisine, and vibrant shopping. With seamless mobile payments and instant tax refunds, they discovered a city where culture, adventure, and convenience come together.
Stradivari Quartet in Beijing
The Stradivari Quartet experienced Beijing through music and culture—performing with the China NCPA Orchestra, exploring the Forbidden City, visiting Zhengyici Theatre, and savoring Peking duck. Their journey reflected the city’s unique blend of artistic heritage, history, and cultural exchange.
